The latest report by IMARC Group, titled “Australia Wine Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025–2033”, offers a comprehensive analysis of the Australia wine market's growth. The report also includes competitor and regional analysis, along with a breakdown of segments within the industry. The Australia wine market size reached USD 10.16 billion in 2024. Looking forward, IMARC Group expects the market to reach USD 14.87 billion by 2033, exhibiting a growth rate (CAGR) of 4.32% during 2025–2033.
Base Year: 2024
Forecast Years: 2025–2033
Historical Years: 2019–2024
Market Size in 2024: USD 10.16 Billion
Market Forecast in 2033: USD 14.87 Billion
Market Growth Rate 2025–2033: 4.32%
Australia Wine Market Overview
Australia is well-known for its differing and dynamic wine industry, with key generation locales counting South Australia, Modern South Ribs, Victoria, and Tasmania. The showcase offers a wide run of wines—red, white, rosé, and sparkling—appealing to both household shoppers and worldwide groups of onlookers. Development within the division is being driven by patterns toward premiumization, continuous advancement in winemaking procedures, and Australia's solid position in worldwide wine sends out. These components, combined with a notoriety for quality and assortment, proceed to fortify the country's standing within the worldwide wine advertise.
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Australia Wine Market Trends and Drivers
Key drivers influencing the Australia wine market include:
- Premiumization Trend: Consumers are increasingly opting for higher-quality wines, leading to a shift towards premium offerings.
- Sustainability Practices: Wineries are adopting eco-friendly practices, from vineyard management to packaging, aligning with global sustainability movements.
- Technological Integration: The adoption of data analytics and precision viticulture is enhancing wine production and quality.
- Export Growth: The return of Australian wines to the Chinese market has significantly boosted exports, with a 34% increase in 2024.
Australia Wine Market Segmentation:
1. By Product Type:
- Still Wine
- Sparkling Wine
- Fortified Wine and Vermouth
2. By Color:
- Red Wine
- Rosé Wine
- White Wine
3. By Distribution Channel:
- Off-Trade: Supermarkets and Hypermarkets, Specialty Stores, Online Stores, Others
- On-Trade
4. By Region:
- Australia Capital Territory & New South Wales
- Victoria & Tasmania
- Queensland
- Northern Territory & Southern Australia
- Western Australia
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Australia Wine Market News:
- December 2024: Australian winemakers are managing a 200 million-litre surplus, primarily of red wine, despite reduced production.
- January 2025: The removal of Chinese tariffs has led to a 34% increase in Australian wine exports, reaching $902 million between April and December 2024.
Key Highlights of the Report:
- Market Performance (2019–2024)
- Market Outlook (2025–2033)
- COVID-19 Impact on the Market
- Porter's Five Forces Analysis
- Strategic Recommendations
- Historical, Current and Future Market Trends
- Market Drivers and Success Factors
- SWOT Analysis
- Structure of the Market
- Value Chain Analysis
- Comprehensive Mapping of the Competitive Landscape
Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.
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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients across all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
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